What is the ROI of Web Design?

ROI (Return On Investment) can be a very confusing topic when it comes to your advertising content. Small to medium size business often have to make their dollars count and so it can be tough to make the investment. Ultimately, business is afraid to lose money and so this naturally deters business owners from making a jump on marketing efforts. It’s a difficult metric to come by in the advertising world.

ROI of Web Design: Changing Perspective

I am going to flip your perspective when it comes to advertising and your ROI. You choose how much return you make from it.

I want you to consider that unless you have a goal driven outcome then you will not see the rewards. Business owners passively make the mistake of doing what they think they need to do versus knowing. We get advice from our best friends, loved ones, and peers. This is often times a terrible thing to do, unless your cousin is a marketing consultant. One bad experience or one bad result shouldn’t deter you from various advertising methods. Maybe the fliers didn’t work…but did you stop to consider if you got the flyers in the right hands combined with the right message? Advertising isn’t something you do passively and expect it to work.

For instance, your goal may be to increase call count because you know that 50% of calls leads to more business. Naturally, you start to think about what you can do to raise your calls. So your best friend says, “Hey, you should by some Google Ads.” So over the next couple weeks you spend a few hundres dollars but nothing noticeable happens. Does this sound even remotely similar to an experience you’ve had?

You get frustrated. You tell yourself it was a waste of money and walk away chalking it up to bad advice. You blame everything but yourself…